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Enviga Green Tea By Coca-Cola - Health Benefit Claims Dismissed
October 29th 2006 23:53
A new green tea by Coca-cola called Enviga has come out expressing the claim that it would burn calories by speeding up the drinker's metabolic rate. According to trade journal 'Beverage Digest', flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the US during the first half of 2006.
Enviga claims to burn 60 to 100 calories per 3 x 330 ml cans.
Coca-cola says that “ Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. ”
But Wikipedia says that “whilst the EGCG in Enviga appears to cause weight loss, it is a modest loss, and comes at the expense of its very high caffeine level.” Wikiipedia also states that Enviga has a low sugar level compared to many non-carbonated bottled green teas, suggesting the use of artificial sweeteners (even though it claims 'natural flavours'). Also, Enviga's high caffeine level is a possible attempt to increase its thermogenic (speeding up metabolism) and addictive effect. But by doing this it excludes its use by children and those addicted or allergic to caffeine.
Mouseprint agrees (where you can watch a video interview on Enviga). They discovered that the study that determined the health benefits of the drink only had 32 people participating, and all were of normal weight. Plus, the results showed no difference in fat burning between the ones who drank enviga and those who drank up a placebo version of it. But ‘energy expenditure’ was higher for Enviga drinkers.
An SMH article on Enviga tells that Marion Nestle, a nutrition Professor (and funnily enough the Nestle company is the other half of Enviga, teaming up with Coca-cola) says that the idea that the drink will help people lose weight is just ridiculous," "It is an example of the lengths to which companies will go to sell products."
Lona Sandon is a national spokeswoman for the American Dietetic Association. She believes that such a high mix of caffeine and green tea may possibly raise people's metabolic rate and burn a few extra calories, but it would not lead to any weight loss. "We are kidding ourselves if we think we can drink this and melt the pounds away. These companies are just playing on people's desires for a quick fix for weight loss," Sandon said.
I don’t think this drink has hit Australian shelves as of yet but when it does, you make your own decision. I wouldn’t go nuts downing this stuff (which is loaded with caffeine and no doubt tonnes of chemicals) but if you go it slowly and realise you’ve losing weight (ironically at the expense of other aspects of your health) then very good for you! But I think I’ll stick to the ‘eat well and exercise’ method of keeping in a healthy weight range.
Enviga claims to burn 60 to 100 calories per 3 x 330 ml cans.
Coca-cola says that “ Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. ”
But Wikipedia says that “whilst the EGCG in Enviga appears to cause weight loss, it is a modest loss, and comes at the expense of its very high caffeine level.” Wikiipedia also states that Enviga has a low sugar level compared to many non-carbonated bottled green teas, suggesting the use of artificial sweeteners (even though it claims 'natural flavours'). Also, Enviga's high caffeine level is a possible attempt to increase its thermogenic (speeding up metabolism) and addictive effect. But by doing this it excludes its use by children and those addicted or allergic to caffeine.
Mouseprint agrees (where you can watch a video interview on Enviga). They discovered that the study that determined the health benefits of the drink only had 32 people participating, and all were of normal weight. Plus, the results showed no difference in fat burning between the ones who drank enviga and those who drank up a placebo version of it. But ‘energy expenditure’ was higher for Enviga drinkers.
An SMH article on Enviga tells that Marion Nestle, a nutrition Professor (and funnily enough the Nestle company is the other half of Enviga, teaming up with Coca-cola) says that the idea that the drink will help people lose weight is just ridiculous," "It is an example of the lengths to which companies will go to sell products."
Lona Sandon is a national spokeswoman for the American Dietetic Association. She believes that such a high mix of caffeine and green tea may possibly raise people's metabolic rate and burn a few extra calories, but it would not lead to any weight loss. "We are kidding ourselves if we think we can drink this and melt the pounds away. These companies are just playing on people's desires for a quick fix for weight loss," Sandon said.
I don’t think this drink has hit Australian shelves as of yet but when it does, you make your own decision. I wouldn’t go nuts downing this stuff (which is loaded with caffeine and no doubt tonnes of chemicals) but if you go it slowly and realise you’ve losing weight (ironically at the expense of other aspects of your health) then very good for you! But I think I’ll stick to the ‘eat well and exercise’ method of keeping in a healthy weight range.
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I take it that amongst other things you are interested in brain health and well being
Do come over and visit my blogs, I'm trying to encourage people to exercise their brain and talk about their family problems and hopefully, to encourage the computer illiterate to become a little more familiar with computers.
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